Why Now Is the Time to Invest in Earned Media
Sword and the Script
JULY 26, 2022
We all know the market has taken a downturn. And we all know that when markets drop, budgets go with them – usually, marketing and comms first. As the head of a PR agency, I strongly believe that PR and marketing budgets should be maintained during recessions rather than cut, but I know that’s an uphill battle.
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