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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. million views for the “Shake It Off” video. Is Taylor really composing every tweet, writing every post and personally popping each image online? January 30, 2012.

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Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Trust and respect are at the beating heart of effective internal communications.