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Mindful Marketing
OCTOBER 31, 2020
The Lincoln Project PAC has discredited Donald Trump through a one-minute video, “ Mourning in America.” But, what makes negative advertising effective for those seeking a senate seat or the presidency but not for businesses building their brands? Not every type of advertising fits every industry.
Sword and the Script
DECEMBER 15, 2020
Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Predictability is dead – 2020 killed it. Do you blog regularly? Brand-to-brand collaboration.
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