Seeing Around Corners: 30 Marketing and PR Predictions for 2021
Sword and the Script
DECEMBER 15, 2020
Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?
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