Blogging Chemicals Pitching Reputation 
PR Breakfast Club
MAY 12, 2014
In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
Waxing UnLyrical
JUNE 28, 2018
Is it any wonder these opening pitches were barely memorable? They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. Connect with Rob on Twitter or follow his blog. We have [x] practices and specialize in [y]. And so on …. Stories stick.
Expert insights. Personalized for you.
50 
Let's personalize your content