Is there still a place for PR wire services in the 2018 communicator?s toolbox?
Communications Conversations
JUNE 14, 2018
At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. Susan Beatty, vice president-public affairs and communications, U.S. We continue to get calls today for interviews based on that one release.
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