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3 PR Trends to Watch in 2018

The Proactive Report

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

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Latest PR Trends

5W PR

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics.

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