article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215
article thumbnail

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

Marketing and advertising. B2B technology. Consumer health and fitness. Consumer technology. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage. Healthcare providers. Media and publications. Pharmaceutical companies. SaaS technology companies. Technology companies. The Fortune 10. World leaders.

B2C 103