article thumbnail

Effective PR Tips for Cannabis Brands

5W PR

Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch. When creating a pitch, companies need to include an outline or the angle of the piece of content, and even some important points that are covered in it.

Brand 88
article thumbnail

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. And, make them short.