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The 22 Responsibilities of PR and What They Entail

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Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR professionals are now responsible for training a growing number of executives.

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The 21 Responsibilities of PR and What They Entail

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Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Training.

Training 370
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The 20 Responsibilities of PR and What They Entail

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Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Check out our list of the best PR conferences to attend in 2017. Relationship building takes time.