Remove 2013 Remove Consumer Remove Newspapers Remove Radio
article thumbnail

The Power of the African-American Audience

Beyond PR

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. percent, up from 59.3

article thumbnail

Are we really on the right side of the digital divide?

Communications Conversations

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. But, has social media given you information you couldn’t have consumed in a classroom, by reading a book, or by sitting down with a good, old-fashioned newspaper?