Remove 2013 Remove 2014 Remove Crisis Communications Remove Customer Service
article thumbnail

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

article thumbnail

Six Things That Haven’t Changed About PR

Mindful Marketing

The profession itself continues to be one of extreme pressure, having landed once again on CareerCast’s list of the most stressful jobs in America for 2014 – at No. Every brand must have a crisis communications plan. So we know PR measurement has changed and continues to evolve (thankfully). You have to plan for the worst.”