7 Rules for a New Era of Communications
PRSay
JANUARY 6, 2021
Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. The importance of elephant-whispering.
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