6 Research-Based Insights About Viral Content
Cision
APRIL 4, 2016
Journal Of Public Affairs (14723891) , 13 (2), 160-171. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising. To share or not to share: the role of content and emotion in viral marketing. doi:10.1002/pa.1471. The Secret to Viral Success. Marketing Research , 24 (4), 10-15.
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