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Public Relations Objectives

Doctor Spin

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ This often happens when there are big launches or significant technological advancements. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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Exposing PR’s weaknesses

PR Conversations

Why do we blame others for our failure to persuade management of the real value of public relations? I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ).