The Bandwagon Effect: Momentum Is Everything
Doctor Spin
DECEMBER 4, 2023
Much of the scientific research on the Bandwagon Effect stems from research on political communications. Source: British Journal of Political Science 1 Marsh, C. Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Journal of Applied Social Psychology , 28, 2119–2130.
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