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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Much of the scientific research on the Bandwagon Effect stems from research on political communications. Source: British Journal of Political Science 1 Marsh, C. Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Journal of Applied Social Psychology , 28, 2119–2130.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. As a communications pro, you are generally privy to conversations the rest of your peers are not.