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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In A facts-first approach to crisis management.

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Employee Leadership Crisis Management Viral 217
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How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. The following are 11 steps you can take to create a solid PR crisis plan: 1. Set up a PR crisis management team.

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Crisis How To Crisis Management Crisis Communications 62
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