Masters in Marketing Interview: Paul Furiga, WordWrite Communications
Mindful Marketing
JULY 28, 2015
We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. We use every tool in the PR toolbox to do that, including inbound marketing and social media. I’m not saying your brand is unimportant. I’m saying that your brand comes after your story.
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