Waxing UnLyrical

MARCH 20, 2015

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. What When Millennials Take Over is about.

Community 40

Community Case Study Technology Employee 40

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. Now have access to instant information & reviews from people still on vacation #measurepr.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Sword and the Script

SEPTEMBER 19, 2017

They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. Also, making the most of online reviews has become important. Many clients start their online search with the best-reviewed law firms in Google.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Humility comes hard to all of us, but it helps when I remember the mistakes I made when I was young. Alas, times have changed.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

PR Conversations

JULY 20, 2015

I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations ( LERN , CPRS and IABC/Toronto ). Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch.

Community 40

Community Print Twitter Creativity 40

The Proactive Report

MARCH 18, 2016

Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Kissmetrics). Bazaarvoice).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Kissmetrics). Bazaarvoice).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100