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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple. TMI does PR.

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Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113
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A 14-year-old boy immersed in the press relations world

The Hoffman Agency

In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where they sometimes became free labour. So, he applied on the platform for several jobs in journalism, television and comedy (his second passion).

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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. We are “watching” television so we need to “see” what you are talking about. TV should be visual.

Pitching 130
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How to Develop Good Social Listening Techniques

PR for Anyone

We write video scripts. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We actually get stuff done at the event.

How To 130
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What Skills Make the Best Public Relations Specialist?

PR for Anyone

“Who writes about [industry] for [publication].” Most small business owners cannot afford a PR firm. You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Finally, you need to know how to find the right journalist. ” Just like that.

Publicity 130
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Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. If your business receives negative publicity, whether you feel the statements are true or not, be sure to remain calm. It’s easy to get caught up in the moment and write an immediate response, especially on social media.

Publicity 105