seo-for-business-strengthen-your-pr-with-links 
Sword and the Script
OCTOBER 29, 2020
SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. EL: Backlinks are an integral part of SEO.
Prohibition
NOVEMBER 16, 2022
Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
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The Resolution Blog
DECEMBER 17, 2015
The ‘unique user’ metric is fast becoming the AVE of the online PR world. Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had. would be the perfect mix for the modern PR professional.
Sword and the Script
APRIL 11, 2020
You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Give our services a try.
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
PR in High Definition
MAY 31, 2019
Ask Alexa to set a timer for 5 minutes because that’s the time you’ll need to read this paper and swot-up on PR in the age of voice search. How can we as businesses be present in voice search? A quick step back: Where PR and search collides. 50% of all searches will be voice searches by 2020, according to comScore.
The Resolution Blog
JUNE 21, 2015
The morning speakers sparked debate on whether PR is a truthful practice and if content creation is something new for the industry. Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading.
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