Contently - Strategy
NOVEMBER 3, 2021
Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. But after that, it gets more nuanced. When in doubt, find another source to cite.
Cision
NOVEMBER 21, 2017
With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It’s no longer just the mainstream media that needs to be taken into account. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
DECEMBER 15, 2016
PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters.
Prohibition
JULY 10, 2019
The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.
Norton's Notes
DECEMBER 21, 2016
Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. They gave up on TV and print, and have had a year of self-titled ‘social madness’. Here are ten of my favourite social media campaigns from 2016.
MaccaPR
SEPTEMBER 3, 2014
Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Go Online or Go Home. ’ But today?
Cision
NOVEMBER 24, 2015
Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.
Expert insights. Personalized for you.
144 
Let's personalize your content