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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Traditional media skills such as radio broadcasting and television production are still vital. The DoD continues to manage its own television and radio service, American Forces Network, to communicate with service members and their families — even as it also rolls out on-demand streaming of video and radio.

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PR Myth #3 – PR Generates Sales

PR for Anyone

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. The system works! I got a $10,000 client from being on television. Take the time to build out that process. Anyone can get publicity! Again, It could.

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How to Give a Great Media Interview

PR for Anyone

The system works! I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. PR FOR ANYONE. Anyone can get publicity!

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The Implications of the Growth of Social News

Cision

Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” If you have data processing through your systems, it’s an excellent opportunity to get earned media coverage for insights because it’s based on fact, not opinion.

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RIP CW6 News - More Will Follow

The Stalwart Blog

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. without creating an entirely separate infrastructure system to do so. Here’s why.