Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

JANUARY 19, 2017

Storytelling by recognized, influential people is where PR is heading. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it. In fact, that is one thing that many business people fail to do — they are not utilizing the resources that are right in front of them.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 177

Survey Marketing B2B Study 177

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Be resourceful and respectful. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. You could be overlooking an opportunity. You have to get yourself better.”.

Media Relations 40

Media Relations Media Journalism Print 40

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. ” To many, injecting a CTA into a piece of writing is to sully the art form. ” You technically interview people at your company and write Q&As.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “That was the thing.

Media 111

Media Journalism Content Marketing Education 111