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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling. Think about how you get information these days.

Print 78
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Maxim: Good afternoon, Radio “Focus”. A lot of times, because I've really traveled all over the world, when I come back home to Sofia and I start looking at the pictures or remembering what I've experienced, I feel like I'm keep coming back to the food. And this is really a revolution with a capital R for me.

Radio 52
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“Speaking” through music is a great challenge but also a responsibility.

Maxim Behar

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. This year, I plan to travel to several distant places. But for the following year, my wife and I plan to travel to America. Maxim: 30 years ago.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. When you can’t travel to meet, a video conference shrinks the size of the world and brings partners together with ease.

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Why am I on your media list?

Prakkypedia

That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on.

Media 61
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Behind the Headlines with Phil Andrews

Cision

Therefore, PR organizations need to flipit, tweet it, share it via Facebook, create a group on Facebook, open a fan page, host an online radio show, use press releases, create a podcast, and more. Traditional forms of media — like TV, radio, and newspapers — are also still valuable tools, even as the toolbox grows.

Local 120