ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. In today’s fractured media world, this is a fairly antiquated notion.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Cision

NOVEMBER 13, 2015

Obama ‘Ally of the Year,’ the first president to appear on the cover of an LGBT publication ( BuzzFeed ).

Media 120

Media Automotive YouTube Product Launch 120

NewsWhip

MARCH 10, 2021

Gardein’s top article came in the form of a new product launch, with their meaty soups garnering almost 20k engagements via a VegNews article. As the top articles show, it is a long way from the traditional newspapers and cable news channels. But which sites are producing viral articles?

Company 78

Company Marketing Product Launch Viral 78

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Even when you’re only using print adverts, it does cost a hefty amount to pay for space slots in newspapers and magazines. What Is a Business Press Release? Target Audience.

Advertising 96

Advertising Advertising Writing Product Launch 96

Prakkypedia

JUNE 6, 2017

Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. You might be surprised by how many photography volunteers put up their hand to take snaps at your VIP party or product launch, who actually don’t have a clue what they’re doing ….

Print 69

Print Product Launch Newspapers Groups 69

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This includes magazines, newspapers, TV channels, and their websites. One of the best ways to secure coverage from relevant media is by sending a press release. Email address. Phone number. Outlet name.

Product Launch 93

Product Launch Social Media Newspapers Writing 93

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It expresses an opinion on a specific topic and appears in newspapers or online publications. Understanding PR & IR Basics 1. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

MaccaPR

SEPTEMBER 9, 2019

Popeyes welcomed it when newspapers and local TV news outlets around the country (such as USA Today, as seen in the image at right) held their own taste tests of Popeyes vs. Chick-fil-A chicken sandwiches, even though there was no way to predict who would come out on top. So what can marketers like you learn from Popeyes’ online victory? #1

Twitter 105

Twitter Marketing Social Media Viral 105

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. That might be a new product launch or new research. Wouldn’t it be great if your business could get that sort of “free advertising? The main feature is that it is highly newsworthy.

SEO 52

SEO Viral Advertising Advertising 52

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready.

SEO 52

SEO Writing Local Product Launch 52

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Product launches. To reach these media points and their audiences, it’s not enough to be authentic.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

JUNE 11, 2016

The gatekeepers are no longer the editors and reporters of magazines and newspapers. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. “We are now in a post-gatekeeper era of publicity and PR. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. My own predictions are listed at the very bottom. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. 10. There are people who are already familiar with your brand or product and have a large following of their own. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.

Interviews 104

Interviews Publicity Technology Social Media 104

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious.

Interviews 40

Interviews Enterprise Corporate Internal 40