Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. Cision seems to silently rebrand HARO Cision has apparently renamed the service formerly known as Help-a-Reporter-Out or HARO to “Connectively.” And now onward with this month’s PR tech sum.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. So, what’s new?

Software 124

Software Analytics Technology Video 124

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Customer incident: If you have experienced an incident where one of your customers was injured by one of your products or services, this could be considered a crisis for your business.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. Do they recognize the difference between a message and an actual news hook?

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

PR Fuel

AUGUST 7, 2018

Want to get journalists inquiries and responses with your press release? You should do the following: Plan the release with a written outline. Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. Craft a great headline.

Writing 40

Writing How To Report Comparison 40