marketing-in-the-round-with-gini-dietrich 
Waxing UnLyrical
MAY 15, 2012
But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. … So.
Cision
OCTOBER 6, 2016
The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.
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Deirdre Breakenridge
JULY 3, 2018
It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.
PRSay
APRIL 19, 2021
When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Because, when you combine the two media types, you build authority both online and off. .
Waxing UnLyrical
APRIL 12, 2018
Guest Post by Gini Dietrich. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes.
Critical Mention
AUGUST 5, 2018
With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. In the PR world, connections are crucial. And what better place to make those connections than on Twitter?
Beyond PR
MAY 11, 2017
Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. A lot of times, there’s not much that’s social about what’s going on in social media. And that’s a huge mistake! Five Easy Ways to Put the Social Back in Social Media. This defeats the purpose. Ask questions.
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