Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 99

Case Study B2B Study Marketing 99

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. People are skeptical of promises from brands, but not friends. Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. When TechCrunch discovered a PR agency was charging $750 for a post in its publication, it promptly banned the agency on the grounds that it was unethical. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. Abbie Fink, Vice President & General Manager, HMA Public Relations , Phoenix, Arizona. “We

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

The Hoffman Agency

APRIL 8, 2019

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. The challenges of traditional models for European public relations.

Publicity 28

Publicity Agency Trade Shows Resources 28

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. Paul Maccabee is president and co-founder of Maccabee, the Minneapolis-based strategic public relations and online marketing agency.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Brand-to-brand collaboration.

Marketing 170

Marketing Employee Content Marketing Training 170