The Proactive Report
DECEMBER 24, 2014
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.
Waxing UnLyrical
AUGUST 12, 2015
Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.
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Burrelles Fresh Ideas
APRIL 2, 2024
These insights form the foundation for our infographic – a must-see for any PR pro! Saving the best for last, the newly released Nielsen Q3 2023 Total Audience Report shows over-the-air radio as the number one mass media in America , surpassing social media, online video, TV/internet-connected devices, and traditional TV.
5W PR
AUGUST 12, 2020
Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. For all these scenarios, companies should have an effective internal communication strategy. Alerting staff members will help seamless transitions to new policies. #2.
Cision
APRIL 30, 2015
Infographic? To reach online and mobile audiences, NPR uses podcasts to supplement their digital content and radio shows. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Content marketing is far from dead.
Cision
JUNE 2, 2017
Cool infographics. The splintering of media from TV, radio, and analogue to digital multimedia and social has made marketing a complicated and messy endeavor. In the decades since, we have seen the emergence of the personal computer, the internet, social networks, and the mobile smart phone. Big full-screen images. Nieman Lab.
Beyond PR
JANUARY 24, 2017
Whether it’s a smartphone and the radio in the morning or tablet and TV at night, make sure your content is going to reach your audience when they’re interested in it. Consider that more content is consumed via mobile daily and ensure that your content isn’t so long that it deters readers from reading on small screens.
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