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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. And how is it different from social media monitoring? Now we’ve cleared that up, let’s get into it.

Strategy 370
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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened. Behind the scenes decisions and discussions.

Crisis 176
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How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. About this episode. Links to things discussed in this episode.

How To 139
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Why HR Should Have a Seat at the Crisis Management Table

Melissa Agnes

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. Let’s take a look.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62
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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

They haven't lost that enthusiasm for the future that so many clients have lost in the need to get the job done, day after day,” explains Debra Bethard-Caplick , MS, MBA, APR and founding partner of Quicksilver Edge Strategic Communications. How long have you been an adjunct for and what class(es) do you teach?

Education 107