Business Wire

APRIL 6, 2020

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

Video 339

Video Infographics Blogging How To 339

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK!

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

MAY 5, 2020

That seems about right for this strange new dimension we are living in. That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. Or, maybe it’s March 77th. We’re not sure.” That’s how The Content Advisory opened up its newsletter on May 1 st.

Pitching 84

Pitching Survey System Technology 84

MaccaPR

NOVEMBER 20, 2018

We know that today’s news media love online newsrooms: Two-thirds of the journalists surveyed by TheNewsMarket admitted they visited a newsroom every week, and one-third visited an online newsroom every day. Why should your company invest in a high-quality online newsroom?

Mobile 91

Mobile Corporate Survey Web 91

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers. Still, I see many infographics that very troubled for two primary reasons.

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60