Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. 3) The CMO Council infographic on CMO priorities. click image for higher resolution ).

Study 118

Study Survey Infographics B2B 118

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Growing any team is a leadership challenge. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

PRSay

AUGUST 23, 2016

Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue. Especially on financial web sites, the color red creates a sense of danger, or warning. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue. Especially on financial web sites, the color red creates a sense of danger, or warning. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 1: Gain Buy-In of Senior Leadership. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Let these trends influence your latest goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Similarly, CMOs struggle to translate marketing results to financial outcomes: 64% said demonstrating the impact on financial outcomes was the top c-suite communications challenge facing CMOs.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The leadership and vision provided by early public relations professionals was squandered. In the case of financial information and appointments this is fit and proper.

Media Relations 115

Media Relations Media Print Newspapers 115