Remove expertise environmental-social-governance
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What PR Pros Should Know about the Next Generation of Journalists

PRSay

A continued emphasis on credible and diverse sources Our survey found that when generating story ideas, finding sources or verifying information, young journalists often turn to reporting in the field (94%), primary-source networks (92%) and experts and think tanks (92%), much more than they rely on social media platforms.

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The ESG opportunity for public relations 

Stephen Waddington

Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk. Companies have carried commitments to meeting broader social responsibilities for many years, acting on them with varying degrees of sincerity.

Publicity 197
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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

In the past four years, nearly 200 PRSA Colorado volunteers have shared their expertise with almost 100 nonprofit organizations through the PR Paid Forward program. PR Paid Forward makes volunteering simple, social and rewarding. Pairings of volunteers and nonprofits will be announced in July and consulting will take place in August.

Nonprofit 147
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Your expertise has never been more in demand.

Publicity 199
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Communicating Company Values through Executive Visibility

Stern + Associates

With an ongoing need to cultivate trust and forge a stronger, lasting bond with customers, executives can leverage their expertise and values to reflect a different dimension of the company. As a CEO or C-suite executive, it’s clear your leader has expertise to share. What are your leader’s strengths?

Company 88
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Public relations: ESG management advisory or a communication function?

Wadds Inc.

This is the move to address environmental, governance and societal (ESG) concerns. ESG must be a business strategy and not a means of presentation or a limp form of corporate social responsibility. Relationship management is a natural area of domain expertise. It makes sense.

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The ESG Playbook for Achieving Profit and Purpose

Stern + Associates

The mindset of having to sacrifice profit to serve a social purpose, or vice versa, is wildly outdated. Named “one of the most influential people in ESG investing” by Barron’s , he distills years of research into an accessible and readable handbook for fusing business success with positive social impact.