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Finding the Inspiration to Pitch

PRSay

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. A real appeal.

Pitching 166
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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167
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Old Dogs/New Tricks and the APR

PRSay

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. The Readiness Review was a great exercise for me. Why I didn’t have my APR?

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One Action That Will Make Anyone in the Communications Business Smarter

Ishmael's Corner

You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Nieman Labs : The publication’s charter is simple: Help journalism figure out its future in an Internet age. One could make an argument that a similar exercise would benefit the communications profession. Happy reading!

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Art and Science: The Three Pillars of Storytelling Mapped to Data

Beyond PR

So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Product Preference. Be Emotive.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Know a PR, marketing or sales leader with compelling ideas fit for print? This is thanks, at least in part, to the “pressure for speed and clicks.”. Want to be part of the Off Script series? Far harder.