Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

AUGUST 30, 2016

Why do I always lead with my years of journalism in my elevator speech about me, when I’ve been in PR twice as long, and 2.) My local PRSA Chapter put on a great course, and my mentor gave me great advice and support. The Readiness Review was a great exercise for me. Why I didn’t have my APR? I didn’t have great answers.

Exercises 74

Exercises Print Groups Conference 74

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0,

Survey 103

Survey Report Media B2B 103

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. For a daily beat reporter, our stories had to have a local tie. It’s a fun exercise to then think of ways to connect your brands to emerging trends. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Konnect Agency

AUGUST 9, 2019

Signing up at a local meditation studio can do wonders for your mental and emotional health. If meditation’s not your beat, try yoga and exercise to add some dedicated “me time” to your day and stay on top of your overall health. Take 15 minutes to reflect on your day in a journal or with a friend.

How To 40

How To Exercises Energy Storytelling 40

Sword and the Script

FEBRUARY 20, 2018

When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Here’s a simple exercise to show the power of a brand. PR, marketing, sales and journalism. b) I learned how ruthlessly competitive big brand marketing is.

Technology 61

Technology Marketing Retail Interviews 61

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. And years later I’m like, it was fascinating.

Ethics 105

Ethics Data Training Agency 105

PR Fuel

JULY 24, 2018

Here’s a good exercise. You may be able to interest your local media in a brief mention, but you’re not likely to land a feature story and you’re certainly not going to see your name in the Wall Street Journal. Use everyday words and phrases, and focus on telling a story. That’s what regular people do. They tell stories.

Pitching 40

Pitching Media Small Business Writing 40