PRSay
AUGUST 30, 2022
I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.
PRSay
SEPTEMBER 22, 2016
Focusing on internal communications allows me to help my organization and clients build their brands. Ethical dilemmas are rarely straightforward, especially in internal communications. Nancy Weaver is the internal communications manager at The Cosmopolitan of Las Vegas and internal communications consultant.
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PR 20/20
JUNE 26, 2018
In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Or, how do you ensure your internal marketing team is continually improving? Welcome to agency life.
Ishmael's Corner
MAY 17, 2015
Yet, all those fans plugging logical terms like “deflategate,” “NFL punishes Pats” and “Tom Brady cheats” into Google won’t stumble across the Pats’ microsite on the search engine results page. Virtually no internal linking. Keywords like “deflategate” and “Tom Brady” should have been part of the home page title tag.
5W PR
MAY 27, 2022
The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.
PR 20/20
AUGUST 23, 2018
As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking. Typeform's Internal Linking Strategy. Matthew Barby's Internal Linking Strategy. HubSpot's Internal Linking Strategy.
NewsWhip
JUNE 23, 2021
It bisected different farms and lands, but more broadly Keystone also represented an international issue. This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. It’s a really ripe target.
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