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Communications Conversations
FEBRUARY 23, 2021
right now, so if you’re targeting an international audience at all, they’re not there en masse just yet. It’s kinda dominated right now by these folks + media (looking for stories, sharing perspectives) and smaller start-up founder types. And, not necessarily a bad thing at all. That’s what I see so far.
ImPRessions - Crenshaw Communications
AUGUST 15, 2017
I recently swapped business ghosting stories with Richard Laermer , who sent me Sharon’s post, but we can all identify. You research his category and competitors, spend hours or days on a customized proposal, and review it at a meeting that seems to go well. Maybe you’ve been there. So did emails to other team members.
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ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. It seems that a nasty Trump tweetstorm can actually be good news for media, underdog brands, or any organization with a progressive customer base likely to rally in support of those values. Respond quickly.
Shift Communications
JANUARY 2, 2017
Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Throughout the past year, we averaged close to 200,000 stories per day. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.
Cision
AUGUST 10, 2015
It used to be en vogue to have a proclivity to multi-task, but recent research suggests that our overall productivity may decrease by as much as 40 percent when we are actively juggling many project s. It’s a great tool for researchers and writer in general to tell your most coherent story. Use Scrivener to create and edit content.
Bad Pitch Blog
JUNE 9, 2010
Unfortunately, I''ve run into many situations since then wherein the editor likes the story - but neglects to appreciate the value of my client''s participation in making the story happen. Let''s assume your client interviewed for the story and never appeared in the article. And ask who else they''ve interviewed for the story.
MaccaPR
FEBRUARY 10, 2015
First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. Watching tv with my cat while eating Toy Story fruit snacks. Lesson #6 - Transform Your Customers into A Community. Lesson #1 - Embrace The Mass Intimacy of Social Media.
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