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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees. Increase Reach and Engagement When tactfully using relevant hashtags, posts are more likely to be seen by people who are interested in their industry or niche.

B2B 111
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. click image for higher resolution) 2.

Analysis 144
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Even a tiny company can challenge competitors for customers, employee talent, and visibility. ” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

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What I learned from 3 of the top corporate podcasters in Minneapolis

Communications Conversations

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. As I moderated, and listened, a number of common themes emerged. 5: You CAN do this yourself.

Corporate 104
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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. PR has a bigger role in content.

Marketing 189