PR Fuel
FEBRUARY 25, 2022
Then, they could drive reporters to their surveys and therefore, their products. The interesting part is the way they approached their release about the product launch. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have.
Onclusive
AUGUST 10, 2021
Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? For example, a product launch article could be rewritten from the customer perspective.
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Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Waxing UnLyrical
DECEMBER 14, 2016
Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?
Onclusive
JULY 27, 2023
Improved Stakeholder Engagement: Through strategic comm efforts, campaigns have the power to engage and connect with various stakeholders such as employees and investors. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.
Buzzstream
FEBRUARY 9, 2024
For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.
ImPRessions - Crenshaw Communications
JULY 6, 2016
A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2
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