PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. Yes, it takes time and energy, but for many entrepreneurs, it gives voice to the very trends and observations they’re articulating one-on-one to partners, investors and employees.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JULY 5, 2017

Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling. Red Bull is about masculine energy, pushing limits, and living boldly. That may not be the ultimate narrative, but it can offer inspiration.

Brand 136

Brand Branding Comparison Storytelling 136

Ishmael's Corner

DECEMBER 14, 2014

Why devote so much energy to a story that only resonates with intelligentsia and high-brow journalists? They don’t belong in the same bucket as employees. Twelve employees left the company. Uncategorized fairness in journalism NYT storytelling The New Republic problems unfair journalism' Here’s the reality.

Journalism 101

Journalism Storytelling Energy Newspapers 101

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Policies Engineering Technology 62

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Data analyst.

Marketing 52

Marketing Technology Internal International 52

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society.

Energy 53

Energy Measurement Internal International 53

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 81

Sports Agency Industry Creativity 81

Communications Conversations

MAY 3, 2016

I love connecting with others, whether that means striking up a conversation with an employee while checking out at the store, or simply saying ‘thank you’ to someone.” A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. We love email,” GE’s Chief Storyteller told us. “It Should’ve been, really.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. It’s stacked with data and sidebar panels that incorporate reporting and storytelling. Take this paper on replacing electronic health records (EHR). At GE, Kellner operates with a similar philosophy.

How To 108

How To Transportation Content Marketing Healthcare 108

Contently - Strategy

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. We love email,” GE’s Chief Storyteller told us. “It Should’ve been, really.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. One summer, I went to a water park with my sister and three cousins, and we spent an hour waiting in line for a huge waterslide.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52