Onclusive
JULY 13, 2021
Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Read the full case study.
5W PR
SEPTEMBER 8, 2023
Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. This could include showcasing the team, workspace, product development process, or charitable initiatives. Highlight customer testimonials, reviews, or creative uses of their products.
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Karen Freberg
JUNE 24, 2019
This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!
5W PR
SEPTEMBER 27, 2023
Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Public relations is about making great content that engages, educates, and entertains. The silver-bullet theory. But it isn’t usually quite so simple.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.
PRSay
NOVEMBER 5, 2018
Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Syndication with video.
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