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How to use owned media

Stephen Waddington

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

How To 113
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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. This also adds a human touch to the writing. Not Too Long.

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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. They also plastered the station ahead of time with print ads from floor to ceiling, fighting to get the word out as they gathered their data.

Banking 111
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The Top 50 Social Media Influencers on Twitter

Cision

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jeff Barrett – @BarrettAll .

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Create social videos and infographics. Focus on employee education and advocacy. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Companies can reroute part of these massive budgets to digital content that helps educate consumers while staying within industry rules and regulations. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.