Thu.Apr 06, 2023

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Writing for social media: 3 best practices for PR professionals

Agility PR Solutions

When it comes to improving your brand image, you can’t leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people’s daily lives. That’s why you see celebrities and companies using Twitter to issue official statements. So, writing for social media […] The post Writing for social media: 3 best practices for PR professionals appeared first on Agility PR Solutions.

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.

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Spice up your PR approach with pizzazz by using these tactics

Agility PR Solutions

Running a business can sometimes feel a little chaotic. There are so many moving parts that need to be mastered, work together, and be in good health for everything to run smoothly, and one of these areas is PR. The public are one of the most important aspects to any business, as they will either […] The post Spice up your PR approach with pizzazz by using these tactics appeared first on Agility PR Solutions.

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How to balance red-blooded capitalism with purposeful business

Steve Barrett on PR

As emotions run high amid layoffs and economic uncertainty, business leaders are moderating their messaging around ESG and sustainability while staying true to their missions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Inside the C suite: Despite economic, political and talent issues, CEO future outlook rises

Agility PR Solutions

Feeling confident even amid rising inflation, geopolitical instability, and talent recruiting and retention challenges, nearly 150 leading CEOs across industries express positive sentiments for the year ahead, new research from Deloitte and Fortune reveals. While staffing remains top of mind, these CEOs seek to balance prioritizing longer-term strategic goals by investing in business transformation and […] The post Inside the C suite: Despite economic, political and talent issues, CEO futu

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7 Communications Conferences to Attend in 2023

OnePitch

As a Public Relations Professional, it is essential to stay tuned into market trends and have your eyes on every movement in the industry. One of the best ways of improving your game as a professional is to socialize, observe and learn from your colleagues in the industry.

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This Week in PR Ethics (4/6/23): Let’s turn it up to 12! Deepfakes, Taylor Swift and using AI to fake diversity

Ethical Voices

Most of the most intriguing communication and public relations ethics issues this week* dealt with AI ethics. Taylor Swift and Deepfakes – The Atlantic had a very interesting feature on the rise of celebrity audio deepfakes. In this case, it was Swifties sharing Taylor Swift audio deepfakes on Tik Tok. The service is free and shows the accelerating blurring of fiction and reality.

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What is Change Communication?

HMA Public Relations

Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.

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Mark’s words on LinkedIn – Donald Trump’s arrest in NY

Mark My Words

The ex-POTUS understood how to manipulate chaos to build his cult. Donald Trump’s strategy during his term in the White House was to sew tribal division, piggyback on conspiracy theories and paint himself and his supporters as victims of injustice to such an extent that his base became radicalised. As he was turfed out of office, he escalated these tactics – now a living martyr, peddling a whole new tranche of original conspiracies and actively inciting insurrection.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The bill we will all eventually pay.

Maxim Behar

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. But let me start all over again. And the beginning was on the dramatic night of December 31, 1989, which hardly any readers remember. It was then, at midnight before the new year 1990, that the market economy was launched in Poland. They called it the “Balcerowicz Plan”, after the then Polish Minister of Finance.

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The Superhero Solution PR Strategy

Doctor Spin

The superhero solution PR strategy is simple yet powerful. The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. The general idea: By introducing (and naming) a specific solution to a common problem, online searchers will come to you in droves. The challenge, of course, is to devise a solution potent enough to get the job done.