Agility PR Solutions

JUNE 29, 2023

Brand image is crucial for any business. Businesses that boast a positive brand image are in a prime position where they can appeal to potential clients. Naturally, people are more inclined to choose businesses with more positive reviews and ones they are more familiar with. How can businesses achieve this? Embarking on the journey of […] The post Building a strong brand image: Key insights for a successful marketing campaign appeared first on Agility PR Solutions.

Brand 86

Brand Branding Marketing Publicity 86

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. Many companies with New Zealand beauty spa products have successfully done this before. With a strategic approach, any beauty brand can launch its products in a new market. Accessibility Expanding a beauty product’s reach is crucial in today’s globalized economy.

Local 78

Local Resources Analytics Employee 78

Agility PR Solutions

JUNE 29, 2023

The emergence of generative AI tools such as ChatGPT has taken the world by storm. Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030. The ability of generative AI tools to understand human language, analyze vast amounts of data and generate human-like responses presents immense […] The post 8 ways PR pros can leverage generative AI for crisis communication appeared first on Agility PR Solutions.

Crisis Communications 86

Crisis Communications Crisis Communications Tools 86

Steve Barrett on PR

JUNE 29, 2023

The dust has settled on Cannes for another year and millions of words have been written about it. Here are 5 thoughts to fulfil your curiosity and fuel your creativity as we head into summer.

Creativity 106

Creativity Blogging 106

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 29, 2023

Being a patriotic brand in 2023 isn’t as simple and straightforward as back in the baseball and apple pie days—different groups have varying and conflicting interpretations of what represents patriotism amid the divisiveness. The 22nd annual Most Patriotic Brands list from loyalty and engagement research consultancy Brand Keys reflects this public reaction in the new […] The post The Most Patriotic Brands in America: New survey research reveals the nation’s truest bluest companies in our h

Survey 78

Survey Company Brand Branding 78

HMA Public Relations

JUNE 29, 2023

There are a lot of moving parts involved in public relations. In order to keep the gears turning, different types of communication methods must be practiced. Rayna Burgett shares two communications strategies and how she has applied them in today's blog.

Strategy 71

Strategy Blogging Communications Publicity 71

Stern + Associates

JUNE 29, 2023

When the business climate gets tough, plenty of organizations instinctively tighten their purse strings to protect the bottom line. But new research by strategy advisor and top-rated Harvard Business School Professor Ranjay Gulati reveals how only a select few companies scour the turmoil for hidden opportunities, then take thoughtful action to seize them.

Airlines 62

Airlines Ethics Financial Strategy 62

Maxim Behar

JUNE 29, 2023

Host: I would like to ask you how Sofia is celebrating Africa Day today? Maxim: This is the seventh or eighth year that we have done these great celebrations. We always do that in the center of Sofia in front of the theater or on the site of the former mausoleum. We gather all the countries and the representatives of the countries with their own stands.

Tourism 52

Tourism Government Interviews Study 52

RH Strategic

JUNE 29, 2023

Content marketing is a staple of many brands’ communications playbooks. Chief marketing officers, communications and marketing directors recognize that they need a diversified approach, rather than just another one-dimensional digital ad, to connect their prospects with their best stories Sponsored content, as part of an integrated communications strategy, can provide long- and short-term benefits.

B2B 52

B2B Content Marketing Strategy Communications 52

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Communications

Medianet Australia

JUNE 29, 2023

Looking to elevate your media outreach campaign? Define your objectives, craft compelling press releases, and utilise embargoes to control the timing of your news releases. Implement these key components and achieve your desired goals.

Media 52

Media Training 52