ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 334

Mobile Advertising Advertising Trends 334

PR for Anyone

OCTOBER 4, 2023

“The world is your oyster” is not just an empty catchphrase to Jo-Anne Macdonald; she’s out there living it! From a young age, Jo-Anne possessed a go-getter attitude and an unwavering determination. After spending decades in the field of sales, she was willing to go the extra mile to realize her dream of becoming a CEO. Remarkably, Jo-Anne achieved this aspiration earlier than she had ever imagined!

YouTube 147

YouTube LinkedIn Storytelling Instagram 147

Agility PR Solutions

OCTOBER 4, 2023

Nothing has rocked the public relations world quite as much as the development of digital technologies. We’ve gained an arsenal of sophisticated tools to help with communicating our brands, fighting disinformation, and more. That said, our ability to assess the impact of our PR campaigns has not kept pace, as a whopping 60 percent of […] The post Measuring PR success: Key metrics and analytics for data-driven decision-making appeared first on Agility PR Solutions.

Analytics 117

Analytics Measurement Data Technology 117

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. The blunt language is clearly designed to shock” - Financial Times. It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media.

Brand 122

Brand Branding Reputation Financial 122

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 4, 2023

Businesses are hungry to get AI deployed across the organization to get their share of all those productivity perks and vast other benefits—but are they moving faster than consumers? The answer: yes and no. New research from AI CRM firm Salesforce released a survey of more than 4,000 people across the US, UK, Australia, and […] The post AI super-users: New research asserts that about one-sixth of the general population uses generative AI every day—are you among them?

Survey 114

Survey Consumer Trends Publicity 114

Agility PR Solutions

OCTOBER 4, 2023

Today’s consumers are rapidly moving targets. In fact, on average, U.S. households have a total of 22 connected devices. In a world of websites, tablets, desktop computers, and mobile phones, how are companies supposed to connect their brand with potential customers? The importance of an omnichannel experience for customer loyalty has never been more important. […] The post 4 ways headless CMS will improve your company’s omnichannel experiences appeared first on Agility PR Solutions.

Mobile 105

Mobile Consumer Brand Branding 105

5W PR

OCTOBER 4, 2023

There is a movement to destigmatize mental health and promote overall wellness. Public relations shapes public perceptions and attitudes. Mental health PR strategies can break down barriers, raise awareness, and encourage open conversations. Education and awareness campaigns Education is key in fighting stigma. PR professionals can create informative campaigns about mental health, including prevalence, causes, and treatments.

Strategy 88

Strategy Employee Education Resources 88

Agility PR Solutions

OCTOBER 4, 2023

Ever since social and streaming time surpassed TV viewing in recent years, brands have been trying to shift more of their attention to paid social to achieve marketing objectives. Even more recently, there’s been a social media arms race as platforms stockpile different ad formats to stay relevant and push innovation and engagement. As a […] The post The CYA (cover your assets) guide to paid social: Q&A with creative production experts appeared first on Agility PR Solutions.

Creativity 105

Creativity Social Media Marketing Brand 105

Stern + Associates

OCTOBER 4, 2023

“We need more leads.” It’s one of the first things we hear from professional services firms looking to partner with us. Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is that by cultivating thought leadership and getting more PR results for it, leads and business growth will follow.

Conference 91

Conference Leadership Journalism Measurement 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

OCTOBER 4, 2023

Genuine business growth requires a well-structured plan made up of marketing strategies that align with your specific goals. Abbie Fink discusses the role of an agency in creating and executing these plans and shares the questions to consider before collaborating in this blog post.

Strategy 86

Strategy Marketing Agency Blogging 86

Axia PR

OCTOBER 4, 2023

While many public relations agencies still rely on billing by the hour , this approach likely doesn’t serve your best interests. As this model becomes more adverse, agencies and clients find themselves at odds, and you have to face numerous disadvantages.

Agency 62

Agency Publicity 62

HMA Public Relations

OCTOBER 4, 2023

Authentic business growth calls for a customized marketing plan that includes strategies tailored to your specific goals. Learn more about an agency's role in developing and implementing your strategic plan and discover the questions to consider before working with an agency in this blog post from Abbie Fink. Check it out!

Marketing 77

Marketing Agency Strategy Blogging 77

Medianet Australia

OCTOBER 4, 2023

Medianet recently had the pleasure of speaking with Marian Faa of the ABC Asia Pacific Newsroom. Based in Cairns, Marian’s dedication to covering stories and developments in the Pacific region has seen her awarded the 2024 Andrew Olle Scholarship from the ABC, and in 2020 was the Queensland Carion’s New Journalist of the Year.

Interviews 52

Interviews Media 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Hoffman Agency

OCTOBER 4, 2023

Over eight weeks, Mike from our London office is participating in a unique development opportunity offered by The Hoffman Agency – our “Building Bridges” program. It’s a journey that will take him to offices in Singapore and Taiwan, onto Shanghai, before visiting teams in Portland and San Jose. First Stop: Southeast Asia I was introduced to Southeast Asia last week when I visited Hoffman Singapore during the first leg of my Building Bridges program.

Travel 36

Travel Local Software Technology 36