Agility PR Solutions

MAY 9, 2023

As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn’t reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your content is getting lost in the noise, even if it’s informative and engaging. […] The post 7 clear-cut ways PR pros can increase content visibility appeared first on Agility PR Solutions.

Publicity 100

Publicity 100

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value a

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Agility PR Solutions

MAY 9, 2023

Sustainability is a rising concern for businesses and consumers, due to climate change, resource depletion, and environmental degradation. Companies are recognizing the importance of integrating sustainability into operations and communication strategies, especially in public relations. This involves managing their reputation while staying committed to sustainability.

Resources 86

Resources Reputation Consumer Strategy 86

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Even if you’ve asked the sales team what types of content they want and delivered it made-to-order, chances are they haven’t even looked at it.

B2B 81

B2B Storytelling Marketing Case Study 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 9, 2023

As powerful new generative AI tools and continuous improvements to automation are rolled out at an increasingly rapid pace—causing some to fear that their human skills will become unnecessary sooner than later—a new research report finds that one of the biggest obstacles for brand and business success with AI is not having enough human involvement […] The post The biggest AI obstacles for businesses are poor data quality and need for human expertise across lifecycle appeared first on Agili

Data 78

Data Tools Report Brand 78

HMA Public Relations

MAY 9, 2023

Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.

Publicity 86

Publicity Blogging Industry 86

PR 20/20

MAY 9, 2023

Associations and other member-based organizations demonstrate no shortage of marketing tactics. We frequently work with clients whose organizations utilize any number of the following methods to engage current members and constituents and attract new ones: Newsletters Marketing emails Magazines Online ads Event sponsorships Speaking engagements Webinars Volunteer opportunities And many more.

Strategy 81

Strategy Marketing Tools Report 81

OnePitch

MAY 9, 2023

Brooke Masters is a US Financial Editor and an Associate Editor at the Financial Times where she leads a team of reporters covering financial services.

Financial 77

Financial Report Media 77

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. In recent years, we’ve seen this develop to now be utilised as a tool to drive awareness of some of the most well-known events across the world, such as The Met Gala and Coachella.

Marketing 62

Marketing YouTube Comparison Fashion 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

MAY 9, 2023

Three steps for an effective press release that can earn your company media coverage For over 120 years, the news release has helped public relations professionals communicate important information efficiently. A press release allows a company to share newsworthy information to target audiences and ensures they all consistent, accurate information. It is an official statement of your company’s stance and can position you as a leader.

Writing 62

Writing How To Company Communications 62

Prohibition

MAY 9, 2023

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world. With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security.

Privacy 62

Privacy Social Media Instagram Viral 62

Solo PR Pro

MAY 9, 2023

Today WFH (work from home) is mainstream, but pre-pandemic Solo PR pros untethered from an office worked hard to prove they were as professional as their in-office colleagues. Business standards have become more relaxed. We have moved from suit and tie to athleisure, from bland offices to personalized home offices. However, professionalism has not gone out of style.

B2B 63

B2B Employee Reputation Pitching 63

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer