Wed.Apr 05, 2023

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4 simple ways to streamline your public relations and marketing business

Agility PR Solutions

Running a PR firm can feel like you’re trying to keep an army of plates spinning in unison, which is undeniably stressful. The good news is that there are a range of options when it comes to making your operations less arduous to oversee. Here are some examples of steps to take if the nitty […] The post 4 simple ways to streamline your public relations and marketing business appeared first on Agility PR Solutions.

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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service.

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New study finds face-to-face interaction is key to building brand trust

Agility PR Solutions

New research from event insights group Freeman, in partnership with Edelman Data and Intelligence, examines the impact of face-to-face interactions on brand loyalty and trust and how in-person interaction impacts trust and loyalty for brands in the U.S. Survey data from the newly released Freeman Trust Report 2023 demonstrates a clear correlation between face-to-face interaction […] The post New study finds face-to-face interaction is key to building brand trust appeared first on Agility P

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How Indie Beauty Brands Can Grow with Cult Followings

5W PR

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. With an influx of indie brands on the market, it can be difficult to gain a cult following. Unique Value Proposition (UVP) Indie makeup brands can grow a cult following by emphasizing their unique value proposition.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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8 costly lead-generation mistakes B2B companies must avoid in 2023

Agility PR Solutions

Generating leads for B2B companies is like taking a walk through a minefield. The right sources for quality leads have to be identified, the strategies to find them have to be finalized and implemented, connections have to be made with elusive professionals, and getting them to sign the dotted line is a never-ending ordeal. That’s […] The post 8 costly lead-generation mistakes B2B companies must avoid in 2023 appeared first on Agility PR Solutions.

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Is your brand a data polluter? Consumers threaten to abandon businesses that hoard unnecessary data

Agility PR Solutions

Consumers clearly have concerns about sharing their personal data with brands and businesses because of privacy concerns—but that’s not the only reason. New research from data management firm Veritas Technologies reveals that consumers are wary of data polluters—businesses that hoard their data even when it’s no longer needed—and plan to take action.

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Pitches That Placed: How to Pitch an Expert to MIT Tech Review

OnePitch

Learn how this pitch landed a quote in MIT Tech Review for a client on the next generation of ChatGPT. Additionally, it also secured two additional interviews with CNBC and The Information.

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Can Money Buy Happiness?

HMA Public Relations

Can money buy happiness? Rayna Burgett shares more on the age-old question and it's connection to PR and also discusses some misconceptions surrounding the topic in this blog post. Read more!

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Outlet Spotlight: Sober Awkward

Medianet Australia

Giving up alcohol is the least interesting part of being sober.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Tips to Navigate the Storm of Cancel Culture and Visit to Any Parties Again

Reputation Antistress by Sergii Bidenko

Cancel culture is a complex and controversial phenomenon, and the best reaction plan will depend on the specific circumstances of the situation. However, here are some general guidelines that may be helpful ( read after image ): 🔑 Stay Calm: If you are the person facing the cancel culture process or if you are supporting someone who is facing it, try to remain calm and avoid reacting impulsively or emotionally.

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The Top 10 PR Strategies for B2B

Doctor Spin

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. In this article, I’ll outline the top 10 PR strategies for B2B and how each can help you reach your goals.

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Journalist Spotlight | Interview with Courtney Kruk, Managing Editor for RIISE

Medianet Australia

Medianet sat down with Courtney Kruk to share her experiences and insight into the industry as Managing Editor at RIISE, a global lifestyle and fashion destination.

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The Top 10 PR Strategies for Small Businesses

Doctor Spin

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Coming soon

Reputation Antistress by Sergii Bidenko

This is Reputation Antistress by Sergii Bidenko.