Thu.Jun 15, 2023

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How to Grow Your PR Career

Ronn Torossian

Public relations (PR) is an exciting and dynamic field that requires a combination of skills and knowledge to excel. PR professionals are responsible for managing the reputation of their clients, whether they are individuals, organizations, or brands. There are a few things that PR professionals that are new to the industry should know about to […] The post How to Grow Your PR Career appeared first on.

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy.

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4 critical qualities you need to break into the PR industry

Agility PR Solutions

Not everyone is suited to a career in public relations. It takes a singular kind of person to truly fit in and make the most of their skills within the unusual field. There are a series of particular qualities that a person should possess if they intend to not only apply for but excel within […] The post 4 critical qualities you need to break into the PR industry appeared first on Agility PR Solutions.

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Spotting white space opportunities just got a lot easier — introducing the new Interest Quadrant

NewsWhip

Today, we’re announcing the launch of our Interest Quadrant, a brand new way for comms professionals to identify the top people and brands dominating online conversations, powered by state-of-the-art AI. With this release, for the first time, comms professionals faced with any issue or opportunity can instantly unpack the individuals and brands that are driving interest in it, and take action from a position of confidence — saving them time and giving them data and insights to back up their dec

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why Your Tourism Board Should Network with Travel Agents

5W PR

Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. Tourism boards also have to figure out new ways they can recommend attractions, and support the overall growth of an area.

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The Ultimate Guide to Publishing Your First Publication

PR Fuel

Writing a book or a paper can be one of the most difficult things somebody does in their life. It takes a lot of time and a lot of effort. The worst part is that some authors do not know if anybody is even going to end up reading what they. Read More The post The Ultimate Guide to Publishing Your First Publication appeared first on eReleases.

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AI. Climate protests. Spike Lee. All in a week’s work at Cannes

Steve Barrett on PR

With COVID disappearing in the rear-view mirror, this year’s celebration of communications and marketing is set to be bigger and better than ever – in more ways than one.

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Multicultural mandate: New research finds Latinos to be more brand-loyal than the general population—but only when targeted authentically

Agility PR Solutions

It’s once and for all time for American brands to get a handle on multicultural marketing—not just because they could make more sales, but because these groups are growing swiftly and, as Americans, deserve the respect. But having said that, brands that do master this targeted outreach may find that they earn loyal customers for […] The post Multicultural mandate: New research finds Latinos to be more brand-loyal than the general population—but only when targeted authentically appeared fir

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2023 Detroit Auto Show Offers New Engagement Opportunities for Automotive & Mobility Suppliers

Bianchi Biz Blog

With the Detroit Auto Show recently revealing highlights of the September 2023 show – with more automaker brands participating, a new EV Experience indoor track, added street course ride-and-drives and an inaugural, content-rich Mobility Global Forum – some automotive and mobility suppliers are wondering how they might participate in the revitalized event.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 ways PR and SEO work together in harmony to boost your brand

Agility PR Solutions

How a business appears to the public is critical to its success, so many will seek out PR services or build an in-house team to manage this. They want a positive relationship with the media, journalists, and the wider public, and developing PR strategies can help them better control this. However, some businesses can overlook […] The post 4 ways PR and SEO work together in harmony to boost your brand appeared first on Agility PR Solutions.

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How Events Can Create Opportunities for Clients

HMA Public Relations

By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.

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CDEI Roundtable: Exploring Mental Health

Institute for Public Relations

This roundtable discussion is provided by the IPR Center for Diversity, Equity and Inclusion Members of the IPR Center for Diversity, Equity, and Inclusion (CDEI) gathered virtually to discuss the connection between diversity, equity, and inclusion (DE&I) and mental health. IPR CDEI member Dr.

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PR Amidst Regulatory News: Why Crypto Projects Need PR Now

Victorious PR

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. As events like the SEC and Coinbase case demonstrate, maintaining a positive image and effectively managing communication during challenging times are crucial for the long-term success and credibility of crypto ventures.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Support for Black Lives Matter has Declined Since 2020

Institute for Public Relations

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center examined American’s feelings toward the Black Lives Matter movement ten years after the hashtag BlackLivesMatter was first used on Twitter, and three years after the murder of George Floyd. A survey of 5,073 U.

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How to Plan Your Perfect 2023 Summer Vacation with ChatGPT Generative AI

wiredPRworks

Dreaming of a summer vacation that perfectly captures your imagination? Tap into ChatGPT, a generative AI-powered assistant that transforms travel planning from tedious and time-consuming to tasty and trendy. Let’s explore how ChatGPT can create personalized itineraries, unearth hidden gems, and even generate captivating social media content for maximum visibility.

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How Location Impacts Trust in Journalism

Institute for Public Relations

Dr. Jay Hmielowski and Dr. Eliana DuBosar researched how the places that people come from played a role in how they perceived and trusted journalists and the media. A pilot study was conducted in 2019 followed by a time series study in 2020 that included a total sample of 7,545 participants.

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What Impacts Social Media Users’ Trust in Brands?

Institute for Public Relations

Dr. Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. An online survey of 300 German, South Korean, and American participants and qualitative surveys of 55 research assistants from Germany, South Korea, and the U.S. were conducted. Nine online interviews of media research … Continue reading What Impacts Social Media Users’ Trust in Brands?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission