Business Wire

NOVEMBER 8, 2023

For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice.

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Communications Writing Publicity Education 304

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the young tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” In other wor

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Government Corporate Resources Ethics 227

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.

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PR for Anyone

NOVEMBER 8, 2023

Ready to hear from someone who understands the power and influence of moms and women over 50? Meet Maria Bailey. As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Moms in the United States control over $3.2 trillion in annual spending and are the ones who buy everything at home, from shaving cream to tampons to tickets to Disneyland.

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Marketing Consumer Advertising Advertising 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

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Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.

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How To Tools Analytics Reddit 195

Prowly

NOVEMBER 8, 2023

At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […] The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Magazine.

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Agility PR Solutions

NOVEMBER 8, 2023

The world of PR and communications is getting a major upgrade thanks to the advancements in generative AI. This technology isn’t just fancy robot talk; it’s about creating content that feels human by recognizing patterns and using data in a smart way. It’s changing how we handle tough situations and manage PR crises. In this […] The post Generative AI and crisis communications: Navigating the storm with ease appeared first on Agility PR Solutions.

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Crisis Communications Crisis Communications Technology 114

5W PR

NOVEMBER 8, 2023

4 Trends We Saw At New York Toy Fair The New York Toy Fair 2023 returned after a three-year hiatus, creating a palpable buzz in the Big Apple. This premier industry event featured hundreds of exhibitors showcasing new products and prototypes, making it one of the most significant gatherings for toy enthusiasts. Plushies Plush toys were a dominant presence at the New York Toy Fair 2023.

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Trends Education Google Industry 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

NOVEMBER 8, 2023

Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs and communications leaders chimed in on how they view each other’s […] The post Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications appear

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HMA Public Relations

NOVEMBER 8, 2023

Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!

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Blogging Publicity 83

Agility PR Solutions

NOVEMBER 8, 2023

As paper records have become a thing of the past, there has been an increased focus on digital information and how it is handled. Digital information is easier to leak than hard copies on paper, making it an easier target for hackers and creating new security concerns. In this article, we’ll look at seven types […] The post 7 types of information leaks and how to prevent them appeared first on Agility PR Solutions.

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PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Following her Oct. 14 workshop, a line of students waited to talk with Alex Ebanks. With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder.

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Creativity Writing Agency Internal 77

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

NOVEMBER 8, 2023

We as a culture love giving (and receiving!) gifts during the holidays, and as experienced gift-getters, we usually have a sense of what type of present awaits under that wrapping paper based on who gave it to us. This one from grandma? Probably a sweater. From crazy Uncle Dave? Maybe a flying drone. From your […] The post Seasonal targeting: New study examines generational differences in 2023 holiday shopping appeared first on Agility PR Solutions.

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Stern + Associates

NOVEMBER 8, 2023

Every two years, the highly regarded Thinkers50 community recognizes the very best in management thinking, spotlighting individuals whose ideas not only respond to current challenges but will also shape our future. This year, the 2023 Thinkers50 Distinguished Achievement Awards underscored society’s quest for inclusive growth, mindful decision-making and humane workplaces — themes that resonate deeply with a global audience yearning for positive transformation.

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Leadership Ethics Creativity Meeting 71

Maxim Behar

NOVEMBER 8, 2023

Host (Diana Radeva): In the next few minutes my guests will be some people who, honestly, I admit I could hardly imagine seeing making a song together. This is PR specialist Maxim Behar, Big Sha an absolute legend, especially for people who were born in Varna like me and Lil Sha Misho's son. Hello and welcome. I'm so glad I could catch you in Bulgaria and not in Chicago and include you remotely.

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Medianet Australia

NOVEMBER 8, 2023

Discover abilityNEWS, a new start-up dedicated to providing news and information for people with disabilities. Editor-in-Chief Nic Stuart shares his vision for true journalism that goes beyond "disability porn" and covers the diverse dimensions of this $40 billion industry. Find out how you can contribute and be part of this exciting venture.

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Interviews Journalism Industry Media 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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